After a rapturous reception at Mobile World Congress, Sony Ericsson was keen to show off its Xperia Arc, Neo and Play devices to those that will be selling them – the retail staff.
And last night (23 February), retail staffers from up and down the country got a sneak peak and a chance to play with the devices before their official launch next month.
Every network and store was invited to a cinema in Haymarket where they were treated to a £5 Cineworld voucher, popcorn, chocolate and drinks, and the chance to experience PlayStation 3 games on a 40 foot cinema display. The Sony Ericsson brand machine was full swing with slogans flashing up on screen such as 'the future of mobile gaming is upon us' as dramatic music played in the background.
The presentation, which included training on the Android 2.3 OS, highlighted the Xperia brand values and the Sony Ericsson Vision. It aimed to recruit retail staff to the Sony Ericsson’s Ambassador program, which gives retailers the opportunity to own and win Xperia handsets, vouchers and other Sony products. In exchange, staff get to be heard as an honest retail voice, giving Sony Ericsson advice on what customers – and they – want. The idea is, staff will become engaged with the Sony Ericsson brand, and as a result, will want to sell the manufacturer’s products.
Read full story here
Contact Best Mobile Phones Deals for latest phone offers
And last night (23 February), retail staffers from up and down the country got a sneak peak and a chance to play with the devices before their official launch next month.
Every network and store was invited to a cinema in Haymarket where they were treated to a £5 Cineworld voucher, popcorn, chocolate and drinks, and the chance to experience PlayStation 3 games on a 40 foot cinema display. The Sony Ericsson brand machine was full swing with slogans flashing up on screen such as 'the future of mobile gaming is upon us' as dramatic music played in the background.
The presentation, which included training on the Android 2.3 OS, highlighted the Xperia brand values and the Sony Ericsson Vision. It aimed to recruit retail staff to the Sony Ericsson’s Ambassador program, which gives retailers the opportunity to own and win Xperia handsets, vouchers and other Sony products. In exchange, staff get to be heard as an honest retail voice, giving Sony Ericsson advice on what customers – and they – want. The idea is, staff will become engaged with the Sony Ericsson brand, and as a result, will want to sell the manufacturer’s products.
Read full story here
Contact Best Mobile Phones Deals for latest phone offers
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